Read Carefully or Ask Questions
In the process of creating logos, one of the most important things is to get fully understand what your client want. You need to read carefully the papers or you must ask questions about your client’s business type, their industry, their theme color, their mind set and what they want to tell the public via their logo.
Sometimes, your customers may not know what is suitable for them. For those conditions, you need to do research about their industry. You don’t want to end up with a logo with a chicken image for your client from automobile industry, right? Research about their industry, research about their business, and you should also study various colors, fonts and themes which ones are suitable for your client.
You also need to analysis your client’s competitors. What they are using as their logos? How they apply the colors matching up with their theme? Your clients will feel unhappy if the logo you created is too much the same with the competitor. So, competitor analysis is also important. You should also check the industry related trends. If the industry is using flat logos, you should use one.
Internet is the gold mine of knowledge and inspirational items. Find inspiration for your logo design. Remember, do not copy. Just find items suitable with your idea and apply and modify it to your sketch. Use your pen and paper for sketching. Do not go directly to digital. Sketching on paper helps you a lot for creating awesome designs.
Use the right graphic design software. Photoshop is great for touching photos and minor designs but I prefer illustrator for creating more awesome logos. Take time to make experiment with colors, shapes and angles.
Create multiple drafts and show other people. Ask potential audience for opinion. If they like it, your client will like it too. And you can later explain to your client that the audience will love their logo.
Show your client and get feedback
Now it’s time to show your newly created logo to your client and get feedback. They won’t approve your design with just one time. So, give your client two or three options. Take note about their feedback. Explain the concept and why you put the items to the logo. Once you get your feedback, submit changes and show them again.