As you have already known, the role of internet social networks has played a bigger role in our everyday lives for several years. Everyone around you has already had at least one social account online.
Facebook has over 1 billion monthly active users at the end of August, 2015. Other social networks like Twitter and Linkedin also get more and more users monthly. So, businesses need to pay more attention on social networks. But things on social media are moving so fast that normal posts, announcements and updates will easily be drawn into the sea of information. If you want your business’s updates to stand out, you need to combine them with visual designs.
Why you need visual?
The life span of a post on Facebook is 18 hours. It means that you have only a few seconds to attract a person to read your post, to click the URL you provide or to “like” or “share” your post on social media. A normal or boring post without a visual design will be ignored easily by people. Visual designs not only help to attract people attention, but also make people feel something.
So, how to make your design stands out?
These simple hacks will help you.
(1) Stop using so much text The point of using visuals is to let colors, shapes and textures do the heavy lifting. Using text on your design is good but if there is so much text on your design, it makes your users confuse and they will easily ignore your post.
(2) Use high quality stock photography There are websites which provide a large amount of free and high quality stock photos. Use them and search for images that are suitable with your posts and use them wisely. You may also create your own color manipulation.
(3) Use colors wisely The role of graphic design doesn’t just stop at pretty pictures. You can create a high range of colors to make your design more active and attractive. Take a look at Google’s Twitter account’s cover and get inspire how they use different colors to make their brand recognizable.
Graphic design is more valuable now that it has ever been. And our Pixellion graphic design team makes certain that our work gets would-be customers attention. Please be sure to contact us, and we will work with you, to create the best brand for your business.