You’ve probably been handed hundreds of business cards-but I bet you’ve only kept a select few. What saved those specific cards from the bin? Perhaps you were interested in the person giving you the card, or the product or service they provided. But most likely, the actual card did the trick. A well-designed business card can boost your business all on its own. Here are our secrets to designing a memorable business card.
Your business card should directly communicate the nature of your business. Think of it as an extension of your company’s marketing. Including your logo and similar elements from your website gives your business card cohesiveness. Also, don’t forget to utilize both sides of your card.
If you’re handing out a business card, your name, title, company, and contact information should be clearly displayed.
The typography you choose sets the tone and overall feel for not only your card, but also your business. It’s best to choose a font with optimal readability. Five fonts of designer favorites are: SWISS, BODONI, ADELLE, FUTURA, HELVETICA.
Remember to stick to CMYK mode when designing. This will ensure the end result will look precisely as you had anticipated.
If you choose the RGB color profile the colors will not transfer exactly into the final point.
Bleed: Bleeding ensures your design won’t be affected if there is a slight inconsistency or movement while printing.
Finish: Typically three finishes are available: Smooth, Linen and laid. Smooth finish is the most popular.
Invert: To create a bigger impact, invert your text. White on black (or on any dark color for that matter) makes your design stand out more.
Material: Now the so many different materials are available. You can use this to your advantage. For example, if you’re a DJ, a vinyl card is clever. But don’t get carried away. Just stick to paper that is appealing to the touch.