As I describe in my previous article, Social Media websites are gold mine for businesses and so they need to get people’s attention in the sea of crowded information. People and businesses are posting too much updates in a minute on social media. The best way to stand out in the crowd is using visual posts like stunning graphics, photos and videos. One of the best way to grab your customers’ attention is creating “Infographics”.
What are the Infographics?
Infographics are visual designs that help to explain complicated data in a simple way. I mean, you want to read an endless article about the importance of visual design in social media, or you just want to take a look at a simple infographic? That’s why infographics are becoming useful way to attract people’s attention.
So, how are they created? Here is the process of creating a stunning infographic.
Step (1) Data Research
First of all, you need to collect the information needed for your infographic as much as possible. Keep in your mind that you are giving the information to your readers (audience) so that your data must be right. It doesn’t have to be perfect information but hey, you don’t want to put the wrong name of a disease in an infographic targeted to doctors, right?
Step (2) Read everything and Find a way to tell the story
Once you have collected enough data, the next thing you have to do is to read carefully everything you collected. A single piece of wrong information can skew the big picture. So, you need to read them all carefully and completely. Once you finish reading, find a way to tell the story. Infographics start with a unique intent. It might be clarifying a set of data, highlighting a trend or explaining a process. You can’t put all data you recently collected. It will be so boring unless you tell a great story to your audience.
Step (3) Build a wireframe
After you have determine to put which data into your infographic and how to tell the story, the next thing you need to do is building a wireframe. Wireframing is thinking the flow of your infographic, where to put which information, the layout of your story and where call to actions are placed in your infographic.
Step (4) Designing your infographic
Here is the design process starts. Remember that you have to know who your target audiences are. You can’t use the elements that are only suitable for doctors to an infographic which is targeted to teachers. Play nicely with the colors and elements.
Step (5) Finalizing
After you created your infographic, there are a few things you have to do. Those are deciding which file format is suitable for your need, what’s the file size, copyrighting your infographic and reference list, etc…
And now your work is done and releases it into the world. Revisions might happen as new data comes to light. While it is intimidating to let your project become a part of this process, it is also the reason the medium is so rewarding. An intensely scrutinized design is one that has stirred the minds of its audience.