Guide to Professional Typography Usage

The correct use of fonts is one important factor to take into account when you want to deliver information in an appealing way. When choosing a font you have to consider, who your audience is, what your message is, what medium you’re using and the emotional reactions and the psychological perceptions it conjures.

So, what is the meaning of each Typeface and where should we use? Here is the guide of Typefaces.

Serif Fonts

Serif fonts are letters with short lines at the top and bottom. They are formal, classy, quaint, engaging and traditional typefaces. They are used in elegant or classic designs. They are most suitable for print purposes.

Famous Serif Fonts we are using every day are Times New Roman and Georgia.

San Serif Fonts

San Serif fonts are letters without the serif (short lines at the top and bottom). They are the opposite of Serif fonts. They are informal, playful, youthful and accessible. They are most suited for digital purpose like using in UI and UX designs, web designs etc. They can create clean body copy and headlines.

The fonts we commonly use, like Arial, Calibri, Century Gothic, Helvetica, Verdana are San Serif fonts.

Script Fonts

Script fonts are the fonts those look like handwriting. They are casual, charming, relaxed and inviting. But I don’t recommend using those fonts for body copy. But they are also good for digital printing. They can be used in wedding invitations, greeting cards, and other personal correspondence.

Freestyle Script and Script MJ are the best examples of script fonts.

Decorative Fonts

The fonts those are not belonging to the above lists can be defined as decorative fonts. Decorative fonts are custom made and visually driven. They are suited for headlines but not for body copy.

The Decorative font’s examples are Comic Sans MS and Jokerman.

So, what defines the good typography?

Line Spacing: Line spacing should allow easy reading. The large block of text should have line spacing of 30% to 60% of the font size. For example, if the text size is 12px, line spacing should be 4 to 6px spacing.

Line Length: Line length should improve text readability. Shorter lines are more reader-friendly but be careful not too short. Line length should have 45 to 65 characters or 7 to 10 words.

Vertical Rhythm: People read from top to bottom. So, content should allow vertical fluidity. Readers should feel a rhythmic flow from the headline all the way to the page’s footer.

Zaw Min Tin

A Creative Designer by nature and an IronMan maniac. Founded Pixellion Creative with a team of quality designs to create awesome UI/UX designs.

Yangon, Myanmar http://zawmintin.com

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