You have already known that technology increase in the past few years. Apple’s iphone revolutionize the role of mobile phones and now people around us already had mobile devices. Internet usage from mobile devices also increased that it surpassed the desktop internet usage on the end of 2014. So, it becomes important to make our websites more usable to mobile device users. And responsive designs become must have for the websites.
So, what is responsive website design?
Making a website responsive means creating a grid-based layout which adapt to the visitor’s device. Responsive websites can check the width of the user’s screen and resize the width of the website itself. They can also make better navigation, scrolling and they can also respond to any movement of the users.
There is also another couple of technics to adopt the size of the user’s screen to have better browsing experiences. They are
(1) Building a mobile website for smaller devices users, and (2) Creating applications for mobile operating systems
But both of them need more resources, man power and money than creating the responsive website so it’s still the best way.
Why should you switch to responsive?
Mobile internet users surpassed desktop users on 2015
There are 1.5 billion internet users using their desktop in 2015 while 1.9 billion users on their mobile phones so you have better chances to get more visitors if your website is responsive. And the smartphone users check their devices 150 times a day on average. They won’t come back to your website unless your site is not responsive and difficult to use.
46% of the mobile users report having problems viewing a static website and 44% claim that navigation was troublesome on smaller devices. Responsive design adopts the user’s web browser and makes the website to get better browsing and navigating.
Google recently announced that the mobile-friendly website will get higher ranks on search result pages than static websites. Responsive design also helps you reduce your bounce rate. Google considers a high bounce rate as a negative sign. High bounce means low quality or irrelevant content.
And building a responsive website not only give the users better experience but also it can improve the performance of the entire site. Images and content data that have been selected for a specific device are much smaller. Instead of the device having to accept everything and then figure out what to do with it, the server sends only what the device needs and can handle at the moment. Many users are still on slow and limited usage mobile plans. A responsive website shows that you care about your customer.